Logo design, branding and visual identity
HB Comm is a consolidate agency working mainly in corporate events management for big brands such as Lamborghini, Ducati, Audi and Alfa Romeo for more than twenty years, always keeping an eye on innovative technologies and brand experience. It is now extending its competences offering proper communication services and I’ve been asked to redesign the logo. Since the whole agency is about efficiency, technology and communication I designed a very clean and stable logo, composed by a modern type and a simple icon, that reflects the values of the company by reminding the Newton’s cradle.
In addition to the logo and corporate identity I designed several graphic templates based on the icon (providing typefaces, colour palette and photograph guidelines) that will be used in the next few years for any kind of internal and external communications.
Client: HB Comm