Logo design and branding
Alessandra Cavicchi is a photographer from Italy, her main work consists of live gigs’ reportage as well as wedding and fashion photography, always maintaining an unconventional point of view.
For that reason I decided to go for an unconventional design, not including any obvious photography related icons and keeping the lettering as a focus.
I started designing the logo with a calligraphy brush pen and then drew and refined it digitally. Since the logo was quite elaborated itself I kept a simple design for the brand identity and at last provided a guide on how positioning the logo on photographs.
Client: Alessandra Cavicchi Photographer